Selling Luxury (Audible Audio Edition) Robin Lent Jo Anna Perrin Genevieve Tour Audible Studios Books
Download As PDF : Selling Luxury (Audible Audio Edition) Robin Lent Jo Anna Perrin Genevieve Tour Audible Studios Books
Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
What does it take to sell high-end luxury creations to the richest clients in the world?
In Selling Luxury, Robin Lent and Genevieve Tour, with 30 years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.
Selling Luxury (Audible Audio Edition) Robin Lent Jo Anna Perrin Genevieve Tour Audible Studios Books
Easy read on the very basic fundamentals of selling luxury. This is NOT anything like "The Luxury Strategy" (which reads more like a textbook and has a rich level of analysis that you won't find in "Selling Luxury"), instead here the authors list 88 points (or one-paged pointers, really) that cover things as trivial as "observe the customer" to "don't ignore someone just because he's underdressed" all the way to cheesy tips like "let someone try the product on, just so they remember what they felt like". I'm not saying these aren't valid in any way, however the way the authors present them is a little cheesy and lacks fundaments. I understand this is what makes the book so easily read, but it was underwhelming. If you're looking to dip your toes in Luxury, or have a general but non-academic approach to the subject, this might be an excellent place to continue your experience. If that's not the case, unless you're trying to entertain your Retail Manager, need a pleasant commute read, or have lots of time in your hands, don't bother. The most noteworthy aspect of the book is the quality of the binding itself which is TERRIBLE. The irony of a book on luxury being printed on a dollar-store worthy press can't be missed...Product details
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Selling Luxury (Audible Audio Edition) Robin Lent Jo Anna Perrin Genevieve Tour Audible Studios Books Reviews
Amazing, insightful and spot on! If you are looking for a way to grow your sales this is a must read.
Fantastic guide manual for anyone seeking to understand the 'luxuryverse'. Recommended as a guide manual for all members of a luxury team.
- Resurrection clothing.
Good info
The content in the book is good, but I was hoping for a little more. It is basically a bunch of really short essays on a topic. And by short I mean one page. The thoughts don't carry very far.
Selling Luxury Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
This is one the excellent readings I have come across recently. It is crisp, no unnecessary jargon, easy to understand by any layman, and extremely useful for anybody who is in business , right from the CEO to the lowest level of the staff, since I believe that everybody in an organization should first of all be a SALES person, and then comes next his / her departmental duty, after all sales is the starting point for any money to flow into the organization , which will keep it alive and kicking. This book addresses about selling luxury items, but the same principles apply to selling anything, because, by implementing the principles outlined in this book, one makes the customer feel that bit EXTRA SPECIAL.
Looking forward to many more such titles from the author .
A good book for anyone in the luxury selling business. Enjoyed this purchase. Helpful all the way. Buy it. You will enjoy.
I really like this book. The fundamentals for luxury sales is great. It's very simply explained. Some may think this book is too simple, but I love reading it and pondering about it's various points. When I feel like I'm getting into a slump in sales, I'll review it and remind myself about the basics. People buy because of these key points.
Easy read on the very basic fundamentals of selling luxury. This is NOT anything like "The Luxury Strategy" (which reads more like a textbook and has a rich level of analysis that you won't find in "Selling Luxury"), instead here the authors list 88 points (or one-paged pointers, really) that cover things as trivial as "observe the customer" to "don't ignore someone just because he's underdressed" all the way to cheesy tips like "let someone try the product on, just so they remember what they felt like". I'm not saying these aren't valid in any way, however the way the authors present them is a little cheesy and lacks fundaments. I understand this is what makes the book so easily read, but it was underwhelming. If you're looking to dip your toes in Luxury, or have a general but non-academic approach to the subject, this might be an excellent place to continue your experience. If that's not the case, unless you're trying to entertain your Retail Manager, need a pleasant commute read, or have lots of time in your hands, don't bother. The most noteworthy aspect of the book is the quality of the binding itself which is TERRIBLE. The irony of a book on luxury being printed on a dollar-store worthy press can't be missed...
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